"Turn Awareness into Action" was the theme for the National Mental Health Association, and it inspired the creation of two original designs for this campaign.
The first is a modern take on the classic awareness ribbon—reimagined with an arrow motif to symbolize momentum and forward movement, visually capturing the shift from awareness to meaningful action.
The second design takes a more introspective, empowering approach. Titled Note to Self, it highlights the everyday ways we, as individuals, can take charge of our own mental health and support others in doing the same.
This was a first-of-its-kind campaign for Pawnee Mental Health, launched with a strong community focus. In partnership with Thread, the designs were integrated into local sales efforts—sparking conversation and raising funds for Pawnee's ongoing mental health initiatives.
